Food and beverage producers and processors can now access funding for marketing and promotional activities through the Buy BC Partnership Program.
$2 million has been earmarked for this program in 2021, which aims to increase consumer demand and awareness of local food and beverage products using the Buy BC brand. Eligible applicants will receive cost-shared funding for labelling and packaging, marketing materials, tradeshows, in-store demonstrations, as well as print and online advertising - all using the Buy BC logo.
Those wishing to access the cost-shared funding must first be licensed to use the Buy BC logo. Apply here for approval here.
Once logo licensing is secured, applicants must register their organizations on the Investment Agriculture Foundation's online portal and undergo eligibility screening. Program application forms will be available once screening is completed.
Approved projects must be completed and paid for between June 1, 2021 and March 4, 2022. Applications are open until April 7, 2021.