CapriCMW and Rogers Insurance Merge to Become Acera Insurance
Effective September 15, 2022, CapriCMW Insurance Services Ltd and Rogers Insurance Ltd have merged to become one of Canada's largest independent brokerages.
The merger combines the strength and stability of two award-winning independent and employee-owned companies, consolidating a wide range of professional expertise and decades of experience in insurance and risk management. With 1,000 employees located in over 50 offices across BC, Alberta, Ontario and the Yukon, the company is positioned to become the next great Canadian insurance brokerage with deep roots in the local communities they serve.
Acera Insurance remains an employer of choice in the insurance industry and nationally, with over 20 awards for outstanding workplace culture and employee experience. Rogers Insurance and CapriCMW have had a collaborative relationship for nearly 20 years and together, they will achieve additional scale and capacity, creating valuable opportunities for new and long-term employees.
“We will continue focusing on our growth across Canada, leveraging the stability and strength of the deep expertise, insights and experience of both companies. We are excited for this next chapter as we unite as one company, expanding our capabilities to deliver new products, services and solutions.”
Andrew Kemp, President of CapriCMW
“The merger of Rogers Insurance and CapriCMW solidifies our industry leadership, builds our portfolios and provides significant value to our employees, partners, clients and communities. We want to change the way Canadians feel about insurance.”
Lee Rogers, President of Rogers Insurance
Introducing Acera
In the process of determining a new name, we drew inspiration from the scientific term for one of Canada’s best known national symbols, the Maple tree.
The name Acera recognizes the history and core values of two locally owned and proudly Canadian companies, while reflecting our combined entity’s future as we expand across Canada.
Acera Insurance is a fiercely independent, employee-owned company with strong roots in Ontario, BC, Alberta and the Yukon.
What does this mean for clients?
Rest assured your policy coverage remains in place. The dedicated broker and service team you've come to know and trust will still be here to support you from the same office and telephone number. The biggest difference you’ll see? Our name.
As we transition to becoming Acera in the coming months, you will start to notice updates to our website, email addresses, documents as well as signage. While there will be differences in our brand that will be brought to life through our physical offices and online presence, our service standards remain the same. As Acera, we remain committed to delivering the exceptional client experience that you expect and rely on from your trusted broker.
If you have any questions at all about this news, we're here to provide you with answers. Please contact us or reach out to your broker for more information.
If you want to learn more about Rogers Insurance, visit rogersinsurance.ca.
Expanding to Better Serve Clients Nationwide
As part of the transaction, Acera Insurance has brought on Clairvest Group Inc, a Canadian private equity management firm, as a minority partner. Moving forward, we will work together in identifying local brokerages with complementary values, cultures, products and services, who are interested in scaling with an alternative to the acquisition model prevalent in the insurance industry today. By joining forces, we will continue creating value for our clients with ongoing expansion of our expertise, resources and solutions throughout Canada, all while retaining the advantages of being independent and employee-controlled. With over 350 employee owners, we are committed to building long-term relationships and providing professional, impartial advice in the best interests of our clients.